Advertising and communication strategies

Advertising and communication strategies

AF monodisc.
Course details
Academic year: 
2014/2015
Available in academic year: 
2014/2015
Type of course: 
Characteristic of the class
Lesson type: 
Elective
Department/structure: 
Location : 
SIENA
Scientific-disciplinary sector: 
SOCIOLOGIA DEI PROCESSI CULTURALI E COMUNICATIVI (SPS/08)
Course language: 
Italian
Credits: 
6
Course year: 
1
Teaching staff: 
Semester: 
Second semester
Hours of lectures: 
36
Hours of self study: 
114
Requirements: 

The student has to manage a first competence in advertising & marketing. If not please refer to the book M. Lombardi, "La strategia in pubblicità, Franco Angeli, 2010