Marketing Exam (suggested)
The course explores the topic of globalization and international business strategies with particular reference to Made in Italy enterprises. The goal is to understand what are the relevant variables and decision making in international marketing strategies and policies
The course is divided in two parts:
1: GLOBALIZATION AND THE INTERNATIONAL BUSINESS STRATEGIES
Understanding the globalization of the market.
The analysis of the World’s Marketplace
2: INTERNATIONAL MARKETING STRATEGIES AND POLICIES
Managing international strategies.
Strategies for analyzing and entering foreign markets.
International Marketing Policies
• Valdani E., Bertoli G., Marketing internazionale, Egea, Milano, 2014 (4 ed.).
• Slides and articles (years 2014-15)