Economia aziendale
The goals of the course are to provide students with a general but substantive understanding of the most relevant management decisions with particular attention to entrepreneurship and business management. The most important topics deal with: the understanding of the firm structural characters; the firm behavior in the economic system.
The course analyze the principle of general management and firms’ structural characters and strategies with particular attention to SME firms. The course is divided in three parts. 1: THE ENTREPRENEUR AND THE THEORY OF THE FIRM Theories of the Firm. The Entrepreneur. Property structure and problems of corporate governance The value chain. The competitive advantage. Resource and competencies of the firm. 2: ENTREPRENEURIAL BUSINESS DECISIONS Managing the evolution of a firm Business strategies. Production and Operation management Organization strategies Managing the information system 3: BUSINESS MODELS Definition, structure and components, business model evolution, cases and empirical evidences.
Textbook: Pucci T. (2016). Il modello di business. Caratteri strutturali e dinamiche evolutive. Wolters Kluwer/CEDAM: Milano.
Others: Ciampi F., “Fondamenti di economia e gestione delle imprese” Firenze University Press, (FUP), Firenze, 2004.
- Lectures - Seminars - Guest Speakers - Project Work
The assessment of learning is divided into two parts: A written test (test with multiple choice or open questions) is aimed at verifying the theoretical knowledge acquired during the course (vote in thirtieths). For attending students is envisaged an integrative group activity with the developing of a project work consistent with the objectives of the course. The project work can increase the mark of the written tests up to a maximum of 13%
Slides and Information about the course are available at webpage: https://elearning.unisi.it/enrol/index.php?id=5154
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