The course offers an overview of the main patterns and traditions of cultural diplomacy, mixing a historical perspective with the study of contemporary practices and applications in the framework of international relations theory and communication studies. By combining frontal teaching, group work and individual presentations, the course will introduce students to the different approaches to cultural relations in North America, Europe and other regions of the world.
Students will be acquainted with the main actors and strategies of cultural diplomacy both at the state and non-state level. Using a role-playing format, students will be asked to reflect upon the role of cultural diplomacy for nation-states, intergovernmental organizations, NGOs, the private sector, civil society and ‘unconventional’ actors. The impact of structural, social and technological changes on ‘soft power’ strategies will be examined.