The aim is providing conceptual schemes and analytical models useful to plan the strategic development of the firm.
The course analyses the growth strategies through which a firm can create value. The economic foundations are analysed and some analytical models are presented to specify the conditions for creating value.
Johnson G., Whittinngton R., Scholes K., Angwin D., Regnér P. Paci A. (2017). Strategia. Orientare organizzazioni e imprese in un mondo che cambia. 11 ed. Pearson Italia, Milano.
The assessment of learning is divided into two parts: A written test (test with multiple choice or open questions) is aimed at verifying the theoretical knowledge acquired during the course (vote in thirtieths). For attending students is envisaged an integrative group activity with the developing of a project work consistent with the objectives of the course. The project work can increase the mark of the written tests up to a maximum of 10%