Marketing Exam (suggested)
The course explores the topic of globalization and international business strategies with particular reference to Made in Italy enterprises. The goal is to understand what are the relevant variables and decision making in international marketing strategies and policies
The course is divided in two parts:
1: GLOBALIZATION AND THE INTERNATIONAL BUSINESS STRATEGIES
Understanding the globalization of the market.
The analysis of the World’s Marketplace
2: INTERNATIONAL MARKETING STRATEGIES AND POLICIES
Managing international strategies.
Strategies for analyzing and entering foreign markets.
International Marketing Policies
• Valdani E., Bertoli G., Marketing internazionale, Egea, Milano, 2014.
• Slides and articles (years 2018-19) available in DISAG web page
The assessment of learning is divided into two parts:
A written test (test with multiple choice or open questions) is aimed at verifying the theoretical knowledge acquired during the course
(vote in thirtieths). For attending students is
envisaged an integrative group activity with the drafting of a project work consistent with the objectives of the course. This group integrative tests could give a bonus that can increase the mark of the written tests
up to a maximum of 10%
Project work not compulsory