Strategies and techniques of communication

LM-92 120 CREDITS
  • Language: Italian
  • Specializations: Experience design: technologies and methods; Public and social communication and journalism; Persuasive communication and advertising
  • Numerus clausus: No
Study plan 2016-2017

CURRICULUM TECHNOLOGIES AND METHODS FOR EXPERIENCE AND DESIGN

 

first year

  • Sociology of communication 6
  • Digital communication 9
  • Methodology of social science 6
  • Theory and history of semiotics 9
  • Technology and sustainable developement 9
  • One course chosen among: Cognitive sciences and technologies 6, Psychology of visual communication 6, Culture and techniques of the web 6
  • Communicative competence in English (4 skills) level B2 3
  • Chosen by the student 12

 

second year

  • Behavioural and cognitive economy 6
  • New media e globalization 9
  • Media language. Linguistics methodology al analyses 6
  • Physical Computing 6
  • Experience Design 6
  • Professional training 12
  • Final examination 15

 


CURRICULUM PUBLIC AND SOCIAL COMMUNICATION AND JOURNALISM

first year

 

  • Sociology of communication 6
  • Digital communication 9
  • One course chosen among: Methodology of social science 6, Media planning 6
  • Theory and history of semiotics 9
  • Political communication 9
  • One course chosen among: Economies and politics of the European union 6,  Public policy analysis 6
  • Communicative competence in English (4 skills) level B2 3
  • Chosen by the student 12

 

second year

  • Behavioural and cognitive economy 6
  • New media e globalization 9
  • Media language. Linguistics methodology al analyses 6
  • Communication and social network 6
  • Opinion surveys and data analysis 6
  • Professional training 12
  • Final examination 15

CURRICULUM PERSUASIVE COMMUNICATION AND ADVERTISING

first year

 

  • Sociology of communication 6
  • Digital communication 9
  • Methodology of social science 6
  • Theory and history of semiotics 9
  • New media e globalization 9
  • Advertising and communication strategies 6
  • Communicative competence in English (4 skills) level B2 3
  • Chosen by the student 12

 

second year

  • Behavioural and cognitive economy 6
  • Textual semiotics 9
  • Media language. Linguistics methodology al analyses 6
  • One course chosen among: Rhetoric and persuasive language 6, Audiovisival languages 6
  • Identity theories 6
  • Professional training 12
  • Final examination 15
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